Readying recycling for Extended Producer Responsibility laws

Guidelines to improve recovery performance and provide a blueprint for industrywide standards

The Challenge

As Extended Producer Responsibility laws gain momentum across the U.S, policymakers and businesses are asking more of recycling operators, including increased transparency, higher targeted yields and new materials recovery options. The increased demand presents opportunities for operators ready to innovate — but access to data and best practices is not evenly distributed, which risks leaving some facilities behind. To level the playing field and help materials recovery facilities (MRFs) meet the moment, we partnered with leading industry association, American Beverage, to develop a best practice guide for operators.

7

states enacted EPR laws by May 2025, with more under consideration

32%

current recycling rate in the U.S. 

75%

potential recycling rate in the U.S. with EPR

$90M+

potential recapture of material economic value through EPR

The Solution

With support from our collaborators at RRS, we explored the emerging opportunities and challenges for MRFs seeking to maximize environmental and financial outcomes. We interviewed public and privately owned MRF operators across the country, met with equipment manufacturers and tapped subject matter experts to define an emerging set of best practices for materials recovery. We developed guidelines divided into four categories to help operators better measure performance, extend equipment life, build high-performing teams, and collaborate with industry. Finally, we created a set of ready-to-use templates for MRF management teams to establish best practices in their facilities.

“[This playbook is] a practical guide for collaboration to maximize recovery and deliver program compliance and measurable results for a circular economy.”

— Jeffrey Fielkow, CEO of Circular Action Alliance

Impact

We launched the guidelines in a landmark publication to help MRFs better respond to the growing needs of their stakeholders. With EPR laws in effect in many states and more on the way, the guidelines will be a critical tool for operators seeking to level up and capitalize on the commercial opportunities presented by increased demand for materials recovery. As producer responsibility organizations (PROs) implement EPR laws, the guidelines can also serve as a blueprint to create universal standards that enable facilities to demonstrate state EPR compliance.

Our Role

Research

  • Subject matter expert interviews
  • Identification of MRFs to test implementation
  • Analysis and evaluation of datasets
  • Writing and peer review process

Design

  • Definition of best practice standards
  • Creation of best practice case studies
  • Creation and publication of guidelines

Build

  • Released guidelines to share best practices industry-wide
  • Dissemination of results with communication strategy

“Through this new guide, we aim to support key players along the recycling value chain to be well-positioned for success.”

— Kevin Keane, CEO of American Beverage

Download and read the full report

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